BNP Paribas Fortis rewards loyalty of mid-market retail customers
For several months now, retail customers in Belgium and four other countries – France, Italy, Luxembourg and Turkey – with a qualifying level of assets have been able to take advantage of the BNP Paribas Priority service. This unique model is based on a personalised, solutions-oriented approach and an international range. To promote the offer, BNP Paribas group has launched an international advertising campaign.
The BNP Paribas Priority service is a means of responding to the desire of this client segment to be duly recognised and rewarded for their loyalty.
Every Priority customer in Belgium enjoys a personalised banking relationship with a personal adviser either at one of the BNP Paribas Fortis branches or through the ‘James’ contact centre. The special adviser makes a formal commitment to the client by personally signing the Priority Charter setting out a list of seven promises, which are identical in all five participating countries: an individual relationship with the personal advisor; an annual financial diagnosis; proactive advice based on the client’s personal situation; tailored banking solutions; personal privileges; maximum availability; and international assistance.
BNP Paribas is now running an international poster campaign in support of the sales drive. In Belgium, posters are on display at BNP Paribas Fortis branches and also, for optimal impact, in the Thalys areas of Antwerp, Brussels and Liège railway stations, the Eurostar area of Brussels South Station and at Brussels National Airport.
Marketed under a single label, BNP Paribas Priority is the first BNP Paribas Group joint offering on an international scale to retail customers who possess a qualifying level of assets but do not fall within the private banking or wealth management segments.
The photo gallery below shows posters being used in the Priority campaign in Belgium in French and Dutch.
Contact for the poster campaign: Roxane Lietaert, BNP Paribas Fortis advertising manager.